Data-Driven
Sales Data
Sales data is essential for Software Product Managers! Tracking Opportunities by market and/or vertical, monitoring Customer Acquisition Cost (CAC) and Customer LifeTime Value (CLTV), and identifying high-value deals that may need product support all drive smarter decisions. Keeping an eye on conversion rates across the pipeline can also reveal critical friction points and growth opportunities.
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Sprint Capacity Planning
Do you have a good grasp on the average number of story points completed per Sprint? Calculate the available capacity for the upcoming Sprints and then factor that into how many story points your team is likely to complete. This is great for precise roadmapping and stakeholder expectation management.
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Product Metrics
"What type of product metrics do you track?" A common question for software Product Managers! Check out this video and dashboard to review some useful data. Of course, every company and product are different, so you'll have to customize your own dashboard, but make sure to check the data every morning and to dig deeper into what it means so that you can improve your product.
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